Semiotic analysis is a study about signs. The Educational advertisement as the unit of analysis.In this study focuses on semiotic cover analysis using Charles Sanders Peirce’s and Ferdinand de Saussure Theory. The purpose of this study were to:1) find out what types of sign found in educational advertisement in instagram and 2) to know linguistic sign found in educational advertisements in instagram. The research method used in this research is descriptive qualitative. This research used five images of Education advertisement, which have many meaning to be analyzed as data. To collect the data, the researcher download of five images of educational advertisement. Then for the main instrument is the researcher herself. The procedures to analyzed the data are devided into two steps. Firstly, the researcher analyzes the types of sign on images of educational advertisement in instagram. Then the researcher also classifies the images based on the object of sign. Secondly the researcher analyzes linguistic of sign in images of educational advertisement in instagram. The result of the research shows that on five Educational advertisement in instagramfound types of signs. From this researcher is known that educational advertisement which offered by educational advertisement. Based on the object namely icon, index and symbol have been found on the five Educational advertisement. In addition the linguistic sign have a two types namely is signifier and singnified have been found on the five Educational advertisement in Instagram.

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