This study is semantic analysis of Nivea product found in the advertisements website. Semantics is the study of meaning and linguistics semantics is the study of meaning as expressed by the word, phrases,and sentence of human languages. In Nivea product ,there is a meaning of the word. The word is part of meaning in Nivea product .The aim of this research to identify types of meaning on Nivea product through advertisements website. The research method used in this research is descriptive qualitative. The data source used in this study are 7 Nivea products. The researcher is the main instrument of this research. To collect data the researcher uses picture female hand body lotion product, by Nivea company. The data were analyzed using some steps as observer,analysis,and make a conclusion. The researcher tries to analyze semantics meaning on hand body lotion product to know the meaning of the word. The researchers found two types of meaning on female body lotion product. The result of the research has shown that there are two types of meaning for data through semantic analysis based on the content of message. There are two types of meaning in this study are denotative meaning and connotative meaning. All of product totally there are 7 denotative meaning and 7 connotative meaning on Nivea products.

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