This thesis aims to find out the problem and ways to expand McDonald‟s found in The Founder Movie. The data is the strategy of Ray Kroc to expand McDonald‟s. This research used descriptive qualitative method in analyzing and describing the business ways in The Founder Movie. The researcher analyzed the data by following some steps, first was collecting the data, second was identifying the data, the third was analyzing the data, the fourth was describing the data, and the last was determining the conclusion. Based on the analysis, the researcher found that there are problems faced by Ray Kroc. The researcher also found the way of business strategy toward Ray Kroc‟s effort based on Rivai‟s theory. From the analysis, the results of the ways used by Ray Kroc to expand McDonald‟s market are Franchise, Quality Control, and Product Development.

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