Transposition and modulation techniques and translation accuracy of restaurant ads translation in Resort World Sentosa

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Abstrak

This study aimed to analyze the use of transposition and modulation techniques as well as the accuracy of translation of restaurant ads in Resort World Sentosa. The formulation of the problem includes how is the frequency of phrases or sentences translated using transposition and modulation techniques and how is the accuracy of restaurant ads translated using transposition and modulation techniques. This study is a qualitative descriptive. This study applies the translation technique theory by Molina and Albir (2002) and Nababan’s (2012) translation accuracy theory. The data source in this study amounted to 52 restaurant ads texts in Resort World Sentosa published in 2024 on the website rwsentosa.com and the data are phrases or sentences of restaurant ads translated using transposition and modulation techniques in Resort World Sentosa and there are 110 data in total. The findings showed that the transposition technique was used on 75 phrases or sentences, with 72 data (96%) of the results classified as accurate and 3 data (4%) classified as less accurate. The modulation technique was applied to 35 phrases or sentences, with 34 data (97%) of the results classified as accurate and only 1 data (3%) of the results classified as less accurate. The findings indicate that both techniques are effective in maintaining the accuracy of restaurant ads translation in Resort World Sentosa.

Sitasi

Cahyani , Fatma Arum Nur .   (2025). Transposition and modulation techniques and translation accuracy of restaurant ads translation in Resort World Sentosa. IAIN Kediri

Kata Kunci
Daftar Author
Fatma Arum Nur Cahyani

arumfatma6028@gmail.com
1
Informasi Jurnal
Author Utama: Fatma Arum Nur Cahyani
Kategori: Journal Sub Category 1
Universitas: UIN Syekh Wasil Kediri
Fakultas:
Departemen/Prodi:
Revisi ke: 23
Tanggal Publikasi: 24 Apr 2025
Dibuat: 24 Apr 2025 03:53
Diupdate: 08 May 2026 21:10